America's Test Kitchen Brand Evolution

Guiding an iconic cooking brand's evolution while fostering a culture of creative excellence

Over ten years as Creative Director at America's Test Kitchen, I've shaped how millions of home cooks connect with our brand across every touchpoint. Through several strategic brand refreshes, I've helped transform ATK from a trusted magazine publisher into a modern, multi-platform authority that maintains its rigorous approach to cooking education.

Leading a multi-disciplinary creative department of 35 designers, photographers, and producers, I've built systems that ensure brand consistency while creating space for innovation. Our team's work spans print, social, video, TV, digital apps, marketing, and books. By establishing clear guidelines while encouraging creative exploration, we've created a brand identity that connects with both longtime fans and new audiences.