America's Test Kitchen Social Media
Transforming kitchen-tested knowledge into bite-sized inspiration for millions of social media followers
Working with an exceptional creative team, we've grown America's Test Kitchen's Instagram presence from 50,000 to nearly 2 million followers by focusing on what matters most: helping home cooks succeed. Our designers, art directors, and photographers create content that balances stunning visuals with practical knowledge, turning complex cooking concepts into engaging social moments.
Setting a clear vision for social content means empowering our team to innovate while staying true to our testing-driven DNA. This approach has earned us multiple Webby awards and, more importantly, built a thriving community of cooking enthusiasts who trust us to guide their culinary journey.
Cook's Illustrated Social Media
Reimagining Cook's Illustrated's methodical approach for the Instagram age
Building on ATK's social success, we developed a distinct visual language for Cook's Illustrated that brings our rigorous testing process to life. Our creative team crafted an innovative before-and-after format that shows why cooking techniques matter, earning nearly 2 million followers who come to us for both inspiration and education.
This signature style emerged from close collaboration between our visual team and test kitchen experts. By challenging ourselves to maintain Cook's Illustrated's depth of knowledge while embracing social media's immediacy, we've created a new way to serve passionate home cooks where they are.
