Cook's Illustrated Editorial Design
Visual storytelling for print and social
Over the past decade, I led Cook's Illustrated through a fundamental visual evolution while preserving its reputation for methodical recipe testing. The selected work from 2024 shows how we've activated entire spreads for storytelling, using color photography and expanded graphic elements to transform what was once a text-heavy black-and-white magazine. This approach extends into our social media presence, where we've developed a distinctive visual language that brings complex cooking concepts to life.
