Cook's Illustrated Magazine

Evolving an iconic magazine's visual language while deepening its connection with passionate home cooks

Leading the visual evolution of Cook's Illustrated meant building trust, fostering collaboration, and honoring a cherished legacy. Working closely with our talented art director and editorial partners, we transformed the magazine's design while preserving its distinctive voice and rigorous approach to recipe development.

Together, we introduced dynamic layouts, vibrant photography, and refreshed illustrations that enhance the reading experience for our devoted audience. This thoughtful evolution earned us the 2023 National Magazine Award for General Excellence – recognition of our team's commitment to serving the curious, demanding home cooks who inspire our work every day.